Cartoon

The original meaning was in fine art of the late Middle Ages and Renaissance, where it referred to a preparatory drawing for a piece of art, such as a painting or tapestry. In the 19th century, it came to refer to humorous illustrations in magazines and newspapers, and in the early 20th century it was sometimes used to refer to comic strips. In more modern usage, it commonly refers to animated programs for television and other motion-picture media.

Maximising opportunities, engaging audiences on new platforms with innovative content, and creating new partnerships and synergies with traditional and new players are the focus of this year's edition.